FRIENDS4FRIENDS.CA
“If you think you’re losing a friend to gambling, he may need your help”
friends4friends is a social marketing campaign that targets the friends of young people at risk of developing a gambling problem. After its successful launch in 2005, friends4friends returns with fresh, new creative that calls on young adults to: recognize the signs of a problem and help friends who may be engaging in risky gambling.All friends4friends media components – which includes on-campus posters, a 30-second TV and cinema spot and ads on transit and in youth-oriented publications – direct people to friends4friends.ca. This interactive website provides young adults with strategies to recognize a gambling problem and information and resources to help their friends. Want more information about friends4friends or think you’re losing a friend to gambling? Visit friends4friends.ca
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Information about treatment centres, help line numbers and Gamblers Anonymous.
"I recently saw an advertisement on tv for a website that is very informative and I'm heartbroken that I didn't know sooner the information this site has to offer (www.friends4friends.ca)."
C. Harrison